Bailey’s Snippet – Wine Australia Market Bulletin Issue 372
Bailey's Snippet (By Peter Bailey, Manager of Wine Sector Intelligence at Wine Australia) Music often acts as a mirror of the society that creates it. In the 2020s, the inexplicable popularity of artists such as Taylor Swift and Ed Sheeran reflects a world shaped by digital platforms, social media and recommendation algorithms. How else does an artist called Bad Bunny become one of the most streamed musicians in history? I