Calendar of Events
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Exploring Innovative Connections
Exploring Innovative Connections
Join us in the Barossa Valley to explore engaging with the next generation of wine drinkers! A new generation of wine consumers presents both new challenges and new opportunities to communicate wine. Traditional media channels are not cutting through with younger drinkers who are curious about wine but not engaging with it in the same way their parents did. Technology, storytelling and personality are paramount in the new wine marketing [Read more]
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Webinar: Wine Australia – From Insight to Impact
Webinar: Wine Australia – From Insight to Impact
From Insight to Impact: Behind the Scenes of the new Australian Wine Campaign Join Bree Wood (Wine Australia) and Niccola Phillips (Fuller Brand Communication) for an engaging and insightful webinar as they walk through the strategy and creative thinking behind the new Australian Wine domestic marketing campaign. In this session, you’ll gain a deeper understanding of the market dynamics and consumer trends that informed the campaign, explore the creative development [Read more]
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US West Coast Showdown – A Masterclass in American Excellence
US West Coast Showdown – A Masterclass in American Excellence
Join us on Thursday 26 June at the Porter House Hotel, Sydney, for an exciting evening of discovery, as we dive into the wines of the US West Coast. Hosted by newly minted Master Sommelier Andrés Aragón - one of only 300 worldwide - and our very own wine educator Markus Patz, this event will take you on a guided tasting of 11 hand-selected wines that showcase the diversity, flair, [Read more]