WCA's Victorian Chapter is hosting Wine Intelligence, a London-based research and wine consumer insights agency dedicated to helping the global wine industry better understand its customers and achieve success, for a Melbourne workshop at Worksmith's Collingwood space, a hub for the F&B industry on November 11. Find out more. Presented by Wine Intelligence Co-founder & CEO - Lulie Halstead and Country Manager, Australia & NZ - Rodney Sammut, this workshop will […]
Raising the profile of Australia's winemakers and regions to Asian countries like China is easier said than done. So where do you start and what are the possibilities? With the power of social media continually growing in Asia such as the likes of Sina Weibo, WeChat, Tencent Weibo, Tudou and Youku - join this webinar by leading media intelligence and social media analytics provider Meltwater to learn more about the […]
2019 Wine Communicator Awards night recognises excellence in Wine Communications. These awards have been created to acknowledge outstanding contribution to, and excellence in, wine communication in all its forms. They recognise and promote quality wine content while also rewarding individuals who lead by example and demonstrate respect for the wine industry and its consumers, and uphold the professional standards valued by Wine Communicators of Australia (WCA). This year's awards night […]
Wine businesses are increasingly recognising the value of direct-to-consumer (DTC) wine sales, with this channel reaching an estimated $1 billion in 2018–19, driven by year-on-year value growth of 9 per cent. Join Sandy Hathaway, Analyst, Wine Australia Market Insights for this presentation to hear more about the key benchmarks from the 2019 Cellar door and direct-to-consumer survey conducted by Wine Australia and how wineries can use this data to increase […]
Join the WCA SA Chapter in the week of Thanksgiving to discuss the opportunities in the land of stars and stripes. Hear from those getting out there, visiting the market and launching wine and taking on the challenge. Our panel format intends to inform and enlighten with discussion encouraged. Find out more. The panelists: Ashley Ratcliff, Owner – Ricca Terra Kathy Drogemuller, Owner – Paracombe Wines Sam Holmes, Negociants General Manager […]