Consumer demand for premium wine in the USA and UK is sophisticated. This is due to diverse tastes, preferences and increasingly intense competition with aggressive product branding, pricing and communication tactics from other international wine suppliers. Australian exporting success is significantly dependent on the support and endorsement of wine importers and retailers. Yet previous research revealed a critical ‘blind spot’ respective to key triggers of import/stocking decisions specific to premium […]
Tickets on sale now! Join us at the annual Royal Melbourne Wine Awards Lunch, as we celebrate the show’s star performers, catch up with the judges and winemakers, and enjoy a fun lunch with local industry friends. As is customary, the lunch will feature the Jimmy Watson Memorial Trophy-winning wine, as well as an opportunity to savour other greatest hits singled out by the judges. This thought-provoking selection of wines […]
