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Webinar: Opportunity for a step change for Australian wine in China
In the last 2 months we have seen the largest international presence of Australian wineries at: Vinexpo Hong Kong, which more than 150 companies attended the China Roadshow with over 70 wineries participating in master class, tastings, VIP and media events in 4-cities over 10 days. This level of energy and engagement is unprecedented and the challenge – and opportunity – is how to maintain this momentum and convert it into meaningful and sustainable business.