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In the last 2 months we have seen the largest international presence of Australian wineries at: 

  • Vinexpo Hong Kong, which more than 150 companies attended
  • the China Roadshow with over 70 wineries participating in master class, tastings, VIP and media events in 4-cities over 10 days. 

This level of energy and engagement is unprecedented and the challenge – and opportunity – is how to maintain this momentum and convert it into meaningful and sustainable business.

Hear from Wine Australia’s Regional General Manager China, David Lucas and a selection of participating wineries on their view of outcomes, opportunities and what is coming next after this amazing wine blitz of Australian Wine Made Our Way.


David Lucas, Regional General Manager of China, Wine Australia
Kirstin Hannan, Senior Market Analyst, Wine Australia
Angela Brown, All Saints Wines
Scott McWilliams, McWilliams Wines


All webinars presented by Wine Australia are FREE for all to attend.

To register click HERE to register