Shirley Fraser is a wine strategy professional based in South Australia.  

Drawing on over 20 years of wine industry experience to facilitate change that is innovative, relevant and effective.  

A Roseworthy Wine Marketing graduate and 2017 Future Leaders alumni, Coaching Mastery participant for Future Leaders 2019, Shirley was also top 3 Finalist for Marketer of the Year 2018 Australian Women in Wine Awards and was a judge for the WISA Impact Awards 2019.

Dedicated to unlocking the potential of each brand she works with regardless of size or scope, Shirley is a collaborative problem solver.  

Cultivating authentic stories, uniqueness and causes, to build connections between brands in routes to market to achieve sustainable success.  

Current Board member of Riverland Wine Management Committee; National Board member of Wine Communicators Australia; and Chair of the SA Chapter of Wine Communicators of Australia; and actional board for AWIWA.  Striving for the encouragement and advocacy of diversity and the support of all wine professionals, and how she can lean in for those in the industry wanting to thrive.