Robin Shaw is the founder of Wine Tourism Australia, a consultancy business that specialises in helping wineries and wine regions maximise their tourism and direct sales potential.  She has an extensive wine and tourism background that includes management roles at The Australian Wine Club, Jacob’s Creek Visitor Centre, South Australian Tourism Commission, Winemakers’ Federation of Australia and Adelaide Hills Wine. 

In 2004 Robin received a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources, including ‘The Australian Wine Tourism Toolkit’. Robin runs Cellar Door Performance Improvement Programs for Australian wineries which entails a comprehensive cellar door and digital audit, direct consultation and team training, along with anInternational Wine Tourism Study Tour program.  She also co-presents Wine Australia’s Growing Wine Tourism program and regularly runs Direct to Consumer Wine Sales workshops.

Robin’s industry insights and dynamic presentation style have led to her emergence as a highly regarded international public speaker at forums such as the annual International Wine Tourism Conference. She is a current board member of Wine Industry Suppliers Australia and joint recipient of the 2019 Wine Industry Impact Award for Tourism.