An energetic and strategic marketing professional with over twenty years’ experience in the wine sector. Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end to end marketing service that draws on her proven ability to formulate brand strategies and marketing communications plans that build brand equity, growth and profitability. Lynda was invited to become the Executive Officer of Wine Communicators of Australia and today manages both businesses. Her sharp commercial acumen combined with finely tuned communication skills ensures the delivery of a personalised and effective approach to marketing within the wine sector.