Associate Professor Armando Maria Corsi is Associate Dean: Research Education at the University of South Australia Business School and Senior Marketing Scientist at the Ehrenberg-Bass Institute. His key area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. Member of the Editorial Board of the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on food and wine marketing.