WCA Wine Growth Summit – 21 November – Adelaide

Wine growth strategies for international markets

We are excited to announce the upcoming WCA Wine Growth Summit.

The Summit is designed to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine brands, so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally.

How to be part of this important industry event

  1. Become a sponsordownload the sponsorship pack
  2. Attend the Summit register you and your team today
  3. Speaking opportunities – put yourself forward as a speaker or panellist by contacting Alex Gibbs on alex.gibbs@smilemarketing.com.au

This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.


Event Details

Date: 21st November 2022

Event Time: 9.30 AM – 5.00 PM

Venue: Adelaide Convention Centre, North Terrace, Adelaide, SA 5000

Tickets: Book your tickets here.

For more information: contact Alex Gibbs, E: alex.gibbs@smilemarketing.com.au, P: 0418674850

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine export space. By attending this event you will:

  • Gain insights into the latest trends – What do wine consumers want from Australian wine brands in global markets?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future wine export plans.
  • Build your network in the wine export
  • Be informed about current growth strategies and techniques that are gaining traction.
  • Learn more about diversified strategies that have proven success and future growth potential.

Guest Speakers

At this Summit, you will hear from a broad range of experts. The program will include speakers from small, medium and large wine brands.
  • Jo Adamo, Head of Brand Homes & Education, Pernod Ricard
  • Matt Allchurch, Owner, Third Lane Marketing
  • Peter Bailey, Manager – Wine Sector Intelligence, Wine Australia
  • Brendan Carter, Founder, Unico Zelo & Applewood Distillery
  • Nick Champion MP, Minister for Trade and Investment
  • James Fildes, ANZ Cluster Head, Vivino
  • Leigh Firkin, Head of Commercial Wine, Endeavour Drinks
  • Nicky Gameau, Director of Marketing and Communications, Yalumba
  • Penelope Goodsall, Global Sustainability Business Partner, Australian Vintage Limited
  • Lulie Halstead, Wine Intelligence
  • Maryanne Kennedy, Director, A Taste of South Australia
  • Marcel Kustos, Sommelier and Beverage Director- Restaurant Botanic and LUDO Wines 
  • Ali Lockwood, Manager, market development- Food, Wine and Agribusiness- Department for Trade and Investment South Australia
  • Tony Love, Journalist
  • Taylah Minchington, Key Account Manager & Business Development CCL
  • Anastasia Nishnianidze– Commissioner Trade and Investment UK and Ireland- Austrade
  • Ashley Ratcliff, Business Owner, Ricca Terra
  • Georgia Rasmussen, DTC Expert
  • Lynda Schenk, Head Giraffe, Purple Giraffe
  • Phil Reedman MW, Wine Industry and Retail Consultant
  • Andrew Stark, Executive Officer, Wine Communicators of Australia
  • Sally Townsend Director, Commissioner, South Australia – Japan and Korea Department, Trade and Investment
  • Amelia Walsh– Commissioner Trade and Investment Singapore- Austrade

Summit Program

At this Summit, you will hear from a broad range of experts. The program will include speakers from small, medium and large wine brands. 

Over the coming weeks we will share the profiles of the guest speakers and panelists. 

Please find outline below the 2022 Summit Program, which may change leading up to the event date.


Insights and trends in key growth markets

  • Markets with potential growth
  • Wine consumer global trends
  • The future of Wine – Innovate or be irrelevant
  • What it takes to succeed in global markets
  • Market diversification: domestic vs international
  • Panel

Aligning your market growth strategy with a focused channel strategy

  • Channel strategies that reduce risk and achieve growth
  • Online channels – how to leverage their strengths in international markets
  • Driving traditional channels in a post-COVID world
  • Support mechanisms that support a robust channel strategy: trade shows, social media, awards, competitions

Where to grow next?

  • New categories that your marketing team need to be aware of
  • Category diversification – Thinking outside the WineSquare
  • Using grapes to develop new products
  • Do you have the capacity and the capability?
  • Developing products for diversified growth markets
  • How can we learn from other categories to achieve growth globally – case study
Growth strategies to support a more diversified approach
  • Marketing strategies that support a more diversified approach
  • Panel – A distributor, sommelier, retailer and wine writer walk into a bar
  • Building a brand that’s worth protecting
  • Digital Marketing – What you need to focus on to support your diversified marketing approach
  • Case study – small-medium sized wine brand
Attracting the premium wine traveller market back
  • Tourism trends and insights
  • International visitors tourism road map – How to get tourists to your place