2025 WCA Wine Growth Summit – 8 April 2025, Adelaide

Build focused wine growth strategies in key international markets

About the Summit

The Summit aims to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine businesses, so they can enhance their commercial outcomes, grow export markets and position their brands in a positive position globally.

The Summit will focus on established markets such as the UK, USA and Canada as well as other markets where there are business opportunities for wine brands, including New Zealand, Korea, Japan, Singapore, Malaysia and other South East Asian markets.

The Summit Program

The speakers and panellists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. The day will be structure in 3 main areas:

• Insights sessions – Hear the latest data and insights from leading insights professionals and people on the ground in key markets
• Case studies from people working in wine businesses – Learn from people working in wine businesses about their successes & challenges exporting to markets across the globe
• Panel + Q&A sessions – Gain insights and actionable strategies to support your wine export business

Topics, Speakers and Panelists

The speakers and panelists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:

Insights from Key Global Markets

Wine Australia – Peter Bailey, Manager Market Insights

Export sales – can less mean more?

Voyager Estate – Fiona Findlay, Head of Sales

Leading a ‘For Purpose’ wine brand

The Hidden Sea – Justin Kosmina, Head of Global Sales

Team culture drives or kills product innovation: The importance of creating a team culture that supports product innovation

Watkins Wines – Jo Watkins, Export, Sales and Marketing Director

Winning in Global Wine Markets: Strategies for Sustainable Growth

Wirra Wirra – Matt Deller MW, Managing Director

Case study from Freestone Estate

Freestone Estate – Lucy Clements, Chief Executive Officer

Triple Win – Consumers, Customers, Suppliers

Accolade Wines – Sandy Mayo, Chief Marketing Officer

Achieving Growth in Key Global Markets

Kilikanoon Wines – Travis Fuller, Managing Director

WA Wines to the World – Liz Mencel

Howard Duncan – Works with Rieslingfreak, Lienert Vineyards, Golding Wines, Schubert Estate, Hatch Wines and Teusner Wines

Soul Growers – Tim Herrmann, General Manager – Sales

Marketing strategies that support a more diversified approach

Torbreck – Sacha Timaeus, Export Manager

Case study from Hugh Hamilton Wines

Hugh Hamilton Wines – Adam O’Neill, General Manager

Insights into the wine traveller – Successful strategies to increase visitors

Ultimate Winery Experiences – Sarah Myers, Executive Officer 

Destination Marketing Panel – Attracting food and wine tourists

More speakers and panelists will be announced shortly.

Event Details

Date: Tuesday 8 April 2025

Event Time: 9 AM – 5:30 PM

Venue: Adelaide Convention Centre – North Terrace, Adelaide SA 5000

Tickets are available via Eventbrite …

CLICK HERE TO GET TICKETS

Who should attend?

This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.

Why Attend?

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth space.

By attending this event, you will:

• Gain insights into the latest trends – What do wine consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future business growth plans.
• Build your network in the export space.
• Be informed about current growth strategies and techniques that are gaining traction.
• Learn more about diversified growth strategies with proven success and future growth potential.

📣 Call-out for speakers and interested partners

Partners – we invite interested Sponsors to get in touch with us to discuss how they can leverage this highly regarded platform to showcase their organisation to an engaged audience. Download the Partner Information Pack for more information.

Speakers – if you’re interested in speaking at the Summit, please contact Alex Gibbs at alex.gibbs@smilemarketing.com.au