Best Wine Communicator – Cellar Door (Individual or Team)

Sponsored By Wine Australia

In recognition of cellar door professionals who most effectively engages their customers and delivers a memorable brand experience.

This award acknowledges an individual and/or team with a demonstrated depth of both brand and wine knowledge, as well as an ability to engage with customers in a way that is both memorable and relevant to their needs.

Entry criteria:

  • Open to all staff members of a physical Australian-based cellar door.
  • The cellar door must be open to the public, but can be appointment only.
  • The nominated individual or team must have been part of that cellar door’s team for at least six months.
  • The nominee must be customer-facing as their primary role.

Entry Fee:

An entry fee of $55 inc GST applies to every award nomination submission for this category.

Judging Criteria:

  1. Depth of both brand and wine knowledge, together with the ability to deliver that knowledge in a customer-appropriate way.Relevance of the content to the audience and the industry
  2. Ability to engage with customers of all levels of knowledge and engagement with wine.
  3. Ability to inform and educate.
  4. Ability to meet broader cellar door commercial goals, such as increasing wine club membership.


The winner will receive: one year’s membership to WCA (valued at $181.50), a category trophy and exclusive WCA 2023 award-winner print and web graphics to use in personal marketing and communications.