Sponsored by Wine Australia

Best Wine Communicator – Cellar Door 

In recognition of cellar door professionals who most effectively engages their customers and delivers a memorable brand experience.

This award acknowledges an individual and/or team with a demonstrated depth of both brand and wine knowledge, as well as an ability to engage with customers in a way that is both memorable and relevant to their needs.

Entry criteria:

  • Open to all staff members of a physical Australian-based cellar door.
  • The cellar door must be open to the public but can be appointment only.
  • The nominated individual or team must have been part of that cellar door’s team for at least six months.
  • The nominee must be customer-facing as their primary role.
  • The nominee is encouraging to submit a video encompassing the information of the cellar door.

Entry Fee:

An entry fee of $55 inc GST applies to every award nomination submission for this category.

Judging Criteria:

The judges will consider the following with reference to each nomination:

  1. Impact of Cellar Door communication on brand storytelling.
  2. Business impact – any performance uplift or sales results
  3. Creativity and originality of content – ability to engage and entertain the audience
  4. User generated testimonials – Trip Advisor Reviews, Google Reviews, feedback from customers etc.


The winner will receive: one year’s membership to WCA (valued at $181.50), a category trophy and exclusive WCA 2024 award-winner print and web graphics to use in personal marketing and communications. 


ENTER NOW – Instructions

  1. Download the 2024 Awards Entry Form (Word format) HERE, complete the form and save as PDF.
  2. Once step 1 is complete, click HERE to fill in your contact details and pay entry fee. Click ‘submit’ to complete your nomination.  

Please complete ALL STEPS in the Awards entry process, failure to do so may result in your entry not being considered.

Good luck!