Best Social Media Communication

This award category recognises exceptional use of one or more of social media channels to engage, inform, and interact with audiences on wine-related content. This category honours originality, authenticity, and tactical application of social media platforms to promote core brand messaging and build an engaged community to promote brand awareness.

Social media platforms could involve but are not limited to Meta (Facebook/Instagram), YouTube, X, Snapchat, TikTok, LinkedIn, Reddit, Threads, and Pinterest.

Consideration will also be given to how paid media advertising is utilised to amplify content to a broader audience and the impact of this amplification.

Entry criteria:

  1. Open to the team or individual based in Australia, who publish their social media content (i.e. photos and videos) across different social media platforms.
  2. Teams can submit an entry in conjunction with an agency or a third-party supplier.
  3. Entries must be published in the English language.

An entry fee of $55 inc GST applies to every award nomination submission for this category.

Judging Criteria:

  • Quality of content – The wine information being posted on the channel
  • Depth and display of knowledge- Providing a good understanding of the wine-related content.
  • Engagement- What are the engagement scores (saves, shares, likes, comments, website traffic etc)? Please share core metrics using the analytics available
  • Storytelling – How the team or individual are able to convey a message through social
  • Reach – how is the campaign reaching and building interactions with the core target audience? Consideration will be given to organic vs paid reach.

Prize:

The winner will receive: one year’s membership to WCA (valued at $181.50), a category trophy and exclusive WCA 2024 award-winner print and web graphics to use in personal marketing and communications.