Sponsored by SAVERGLASS – AN ORORA GROUP COMPANY

Best Innovative Packaging

This award category celebrates creativity, functionality, and sustainability in packaging design for a wine related product. It recognises packaging solutions that push the boundaries of traditional design to engage with a wine target market, incorporating innovative materials, format, functionalities, and eco-friendly features.

Entry criteria

  1. Open to the wineries and wine producers based in Australia who are involved in developing packaging for their individual brand(s).
  2. Teams can submit an entry in conjunction with an agency or a third-party supplier.
  3. The developer must be mindful about the environmental impact of the packaging.
  4. The award category includes but is not limited to packaging formats (e.g. cans/pouches/bottles/boxes), labels, brochures, closures, cartons, etc.

Entry Fee:

An entry fee of $55 inc GST applies to every award nomination submission for this category.

 

Judging criteria:

  • Encourage sustainability – Eco-friendly elements of the packaging
  • Branding – How the brand is telling their story through packaging
  • Innovation in design- Is it pushing the boundaries of traditional design?
  • Consumer Education- How the brand is educating consumers through packaging
  • Return on investment – Positive impact of packaging on sales.
  • Commitment to developing ongoing excellence in wine communication will be considered favourably. This includes membership to Wine Communicators of Australia.

Prize:

The winner will receive: one year’s membership to WCA valued at $190 (or 1 free renewal for an existing member), a category trophy, and exclusive WCA 2025 award-winner print and web graphics to use in personal marketing and communications.

 

ENTER NOW – Instructions

  1. Download the 2025 Awards Entry Form (Word format) HERE. Save it somewhere safe so you can complete later. Once complete, save as a PDF before returning to WCA.
  2. Click HERE to pay your entry fee. If you are entering multiple categories you can pay multiple fees at once.  
  3. Email your Entry Form and all supporting materials, by deadline of 15 August, including an image of the nominee and/or organisation to represent your entry, to admin@winecommunicators.com.au

By emailing us your images you acknowledge and accept that WCA has full permission to use this content for promotional purposes.

Please complete ALL STEPS in the Awards entry process, failure to do so may result in your entry not being considered.

Good luck!