Each year we host 2 conferences, the Wine Growth Summit – focusing on growing wine exports – and the Direct to Consumer Summit – focusing on building strong direct-to-consumer strategies.

Please see more details below.

Event Details

Venue: Sydney – Australian National Maritime Museum, 2 Murray St, Pyrmont, NSW

Date: Thursday 6 November 2025

Event Time: 9 AM – 5:30 PM

About the Summit

The Direct to Consumer Wine Summit delivers marketing insights, shares successful DTC strategies and provides a platform for wine brands to understand the growth opportunities in the market. Attendees will learn about successful DTC strategies in both Australia and globally.

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.

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Thank you to our event partners…

Event Details

Venue: Adelaide Convention Centre – North Terrace, Adelaide SA 5000

Date: Tuesday 8 April 2025

Event Time: 9 AM – 5:30 PM

Venue: Adelaide Convention Centre – North Terrace, Adelaide SA 5000

About the Summit

The Summit aims to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine businesses, so they can enhance their commercial outcomes, grow export markets and position their brands in a positive position globally.

The Summit will focus on established markets such as the UK, USA and Canada as well as other markets where there are business opportunities for wine brands, including New Zealand, Korea, Japan, Singapore, Malaysia and other South East Asian markets.

The Summit Program

The speakers and panelists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. The day will be structure in 3 main areas:

• Insights sessions – Hear the latest data and insights from leading insights professionals and people on the ground in key markets
• Case studies from people working in wine businesses – Learn from people working in wine businesses about their successes & challenges exporting to markets across the globe
• Panel + Q&A sessions – Gain insights and actionable strategies to support your wine export business

Who should attend?

This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.

Topics, Speakers and Panelists

The speakers and panelists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:

2025 AGENDA

Global Trends and Opportunities

Wine Australia – Peter Bailey, Manager Market Insights

Industry Address from AGW 
Australian Grape & Wine – Anna Hooper Director of Economic and Environmental Policy

Export sales – can less mean more?

Voyager Estate – Fiona Findlay, Head of Sales

Leading a ‘For Purpose’ wine brand

The Hidden Sea – Justin Kosmina, Head of Global Sales

Team culture drives or kills product innovation: The importance of creating a team culture that supports product innovation

Watkins Wines – Jo Watkins, Export, Sales and Marketing Director

Winning in Global Wine Markets: Strategies for Sustainable Growth

Wirra Wirra – Matt Deller MW, Managing Director

Case study from Freestone Estate

Freestone Estate – Lucy Clements, Chief Executive Officer

Triple Win – Consumers, Customers, Suppliers

Accolade Wines – Sandy Mayo, Chief Marketing Officer

Panel + Q&A ~ Achieving Growth in Key Global Markets

Kilikanoon Wines – Travis Fuller, Managing Director

Hydra Consulting – Liz Mencel, Program Manager WA Wines to the World

Howard Duncan – Experienced Commercial Manager working with Rieslingfreak / Lienert Vineyards / Golding Wines / Schubert Estate / Hatch Wines / Teusner Wines

Soul Growers – Tim Herrmann, General Manager – Sales

Marketing strategies that support a more diversified approach

Torbreck – Sacha Timaeus, Export Manager

A strategic approach to export expansion – Core principles for businesses of all sizes

Hugh Hamilton Wines – Adam O’Neill, General Manager

Insights into the wine traveller – Successful strategies to increase visitors

Ultimate Winery Experiences – Sarah Myers, Executive Officer 

Panel + Q&A ~ Destination Marketing Panel – Attracting food and wine tourists

Seppeltsfield Wines – Elaine Ratcliffe, Head of Tourism
Ultimate Winery Experiences –  Sarah Myers, Executive Officer
Yalumba Wine Room / Menzies Wine Room / Jansz Tasmania Wine Room – Lisa Anderson, Manager Tourism & Hospitality