Peter McAtamney is the founding Principal of Wine Business Solutions (WBS), one of the only businesses globally whose sole focus is providing strategic advisory and management consultancy services to the wine industry. In this webinar Peter will be sharing his knowledge on how wine businesses can optimise their on-premise sales.

Key areas that he will be talking about include:
• On-Premise brand building
• Key differences and similarities between major markets – Australia, UK, USA, Canada and China
• Permanent changes versus short term trends
• Using food to sell wine

Presented by: Peter McAtamney, Principal – Wine Business Solutions

This webinar is free to ALL WCA Members. To register, click HERE

Non-Members will be charged $50 + GST to access the webinar.  To pay and register, click HERE