Webinar Recording: How do consumption occasions influence sales?


To watch the webinar recording, please click on the link provided in your order confirmation email. 

SKU: WEBR-JUN24 Category:


In this webinar Andrew Nowicki, Co-Founder & Commercial Director, Growth Scope discussed:

  • Outline why liquor consumption occasions are so important in driving brands, sales and business success.
  • Provide an overview of what consumption occasions are and highlight how a one size fits all approach to understanding occasions is fundamentally flawed.
  • Identify the linkage between consumption occasions and shopper behaviour and therefore the importance of using occasions understanding to inform successful channel planning and shopper marketing strategies. 


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