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Webinar Recording: How do consumption occasions influence sales?
$55.00
Description
In this webinar Andrew Nowicki, Co-Founder & Commercial Director, Growth Scope discussed:
- Outline why liquor consumption occasions are so important in driving brands, sales and business success.
- Provide an overview of what consumption occasions are and highlight how a one size fits all approach to understanding occasions is fundamentally flawed.
- Identify the linkage between consumption occasions and shopper behaviour and therefore the importance of using occasions understanding to inform successful channel planning and shopper marketing strategies.