To view the webinar recording, please click on the link provided in your order confirmation email.
Webinar Recording: DTC Changes Gear
In this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data. The presentation will cover cellar door, wine club and online/database sales practices and statistics.
Recorded: Tuesday 12 October
Presenters: Sandy Hathaway – Senior Analyst, Wine Australia and Peter McAtamney – Principal, Wine Business Solutions