Peter McAtamney is the founding Principal of Wine Business Solutions (WBS), one of the only businesses globally whose sole focus is providing strategic advisory and management consultancy services to the wine industry. In this webinar Peter will be sharing his knowledge on how wine businesses can optimise their on-premise sales.

Key areas that he will be talking about include: On-Premise brand building, key differences and similarities between major markets – Australia, UK, USA, Canada and China, permanent changes versus short term trends, using food to sell wine, and much more!

Recorded: May 14, 2019
Presenter: Peter McAtamney, Principal – Wine Business Solutions