Presenters: Dr Vince o’Brien and Particia Williamson

In this webinar you discover how: Commoditisation occurs when products compete for a share of an established market based on similar product attributes. The global wine market place is a good example with premium product sales propositions often based on heritage, regionality, single block vineyards, vine age etc. As a high cost producer Australian wine businesses must develop unique products and experiences that consumers seek out on attributes other than price.