This webinar aims to familiarise the participants with the concept, the application and the business benefits of crowdfunding within the wine (tourism) context. Crowdfunding is not only an alternative way to access funds for supporting a business venture. Crowdfunding is also a great way to promote a business, launch a new wine offering and/or offer a customer co-creation opportunity that can enhance customer brand loyalty and attachment.
Recorded: August 14, 2018
Presenter: Marianna Sigala | Professor of Tourism | Director of the Centre of Tourism and Leisure Management