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Webinar: Understanding the Podcast Landscape
Online (Zoom)Podcasts are a hugely exciting opportunity for the wine industry, with forty per cent of Australians now listening to podcasts, up from 25 per cent in 2020. In this webinar, journalist and podcaster James Atkinson explains what podcasts can do for your business if you set aside ‘reach’ in favour of ‘engagement’ as the most valuable measure of return on investment. Consumers are now exposed to up to 10,000 advertising