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Webinar: The Ties That Bind – building importer and retailer relationships to drive premium wine export sales (UK and USA)
Consumer demand for premium wine in the USA and UK is sophisticated. This is due to diverse tastes, preferences and increasingly intense competition with aggressive product branding, pricing and communication tactics from other international wine suppliers. Australian exporting success is significantly dependent on the support and endorsement of wine importers and retailers. Yet previous research revealed a critical ‘blind spot’ respective to key triggers of import/stocking decisions specific to premium