Join us and Matt Remphrey, Owner / Creative Director of Parallax Design and sponsor of the WCA Awards ‘Best-Winery Website’ trophy, as he discusses the 5 principles to follow for a great winery website.

1 – Building brand coherence from shelf to screen

Brand = Reputation | Storytelling and why it is so important | Who is the hero of your story?

2 – Your website is only part of your digital ecosystem

What do you want from the ecosystem? | What ingredients do you need in the tech stack? | What are your measures of success? | Who is your customer and what do they want from you? | Current situation (visitation, conversion rate, average spend)

3 – Design principles to follow

What do you want the visitor to do? | What are they looking for? | How have they entered? | Why are they visiting | How often do they visit? | KISS | Mobile first | Above the fold

4 – Getting technical

Platform vs DIY | Template vs custom | SEO, GEO, AEO | Build your own outbound marketing publishing platform | Building an audience (IRL, Online) | Personalisation | AI tools

5 – Building trust in an online world

People buy from people | End to end customer experience – from first click, to opening the box | CTAs, Automation, traffic flows | Seamless transitions between apps, etc | Social proof, reviews, tastings, awards

A little bit about Matt … Matt is a strategy, brand, packaging and digital specialist having established Parallax Design in 2001. Parallax’s team now help clients like Lark, Ministry of Clouds, Yalumba and the Fogarty Group define, position and design their brands, and create customised digital solutions.

This is a must-see webinar for anyone wanting to create a new or perfect their existing wine website for winning communication. And it is being held at the perfect time as the 2026 WCA Wine Communicator Awards will open for entries on 8^th June. Why not enter our Best Wine Website category? … or one of the other 12 categories!!

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE