WCA Wine Marketing Program: Asian Markets 2020-21

The aim of the program is to deliver marketing insights and the latest updates on growing Asian markets during 2020-21, leading up to the Summit in June 2021. The program is designed to provide a unique online and face-to-face learning experience for attendees.

Proudly sponsored by Hydra Consulting and Minter Ellison, the program will have a focus on growing Asian markets.

**Note: Registration includes all 4 modules for the one package price. 

COMPLETED – MODULE 1 – 10 DECEMBER 2020 

All attendees receive a full recording of the online modules on the WCA e-learning platform.

In the first module, WCA brought government and key wine industry groups together to provide ‘The State of the Market Update’ in China and surrounding Asian markets. In this module attendees heard from senior government officials and gained the latest insights into the state of the Chinese and Asian wine markets.

Speakers included, Andrew Gee, Minister Assisting the Minister for Trade and Investment, Tony Battaglene, CEO, Australian Grape & Wine, Andreas Clark, CEO, Wine Australia, Marni Cook, Chair, McLaren Vale Grape Wine & Tourism Association and Chair, Wine Communicators of Australia and Ben Smith, Partner Minter Ellison. 

This is part of a 4 module program designed to provide you with the latest insights and opportunities for wine brands throughout Asia.

MODULE 2 – 24 MARCH 2021 (1-3pm AEDT)

Develop your wine brand and gain access to specific Asian market

In Module 2 we take a deeper dive into 5 Asian markets with the regions top Trade Commissioners. Each speaker will cover:

  • Market demand insights
  • Opportunities in-market: Retail, on-premise, eCommerce and direct-to-consumer distribution
  • Market entry advice
  • COVID impacts
  • What to do next

Speakers

  • Helen Oh, Trade and Investment Commissioner & Counsellor – Seoul, KOREA
  • Shannon Leahy, Trade Commissioner, Hanoi, VIETNAM
  • Karen Surmon, Trade Commissioner, Austrade, Bangkok, THAILAND
  • Brent Moore, Senior Trade Commissioner, Austrade, TAIWAN
  • Hannah Wade, Trade & Investment Commissioner, Austrade, Jakarta, INDONESIA

Download the Speaker’s bios HERE

This module also includes a panel of winemakers and wine exporters who will share their experience and where they see growth and opportunity across Asia.

The panel discussion will be lead by: 

  • Ellie Vince, Chief Marketing Executive, Brown Brothers
  • Yan Ni, Brand Manager – Asia, Hither & Yon

Download the Panelists bios HERE

 

Why Attend

This is your opportunity to gain the updates, insights and knowledge from leading industry experts in the wine marketing space focused on Asian markets. By attending this event you will:

  • Gain insights into the latest trends – What do consumers want from Australian wine brands?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future marketing communications approach to this ever increasing market.
  • Build your network in the marketing space focused on Asian markets.
  • Be informed about current marketing strategies and techniques that are gaining traction.
  • Demystify current perceptions of promoting Australian wine brands in Asia.
  • Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries, brand managers, winery owners and operators, export managers and other roles with a focus on Asia. The program is ideally structured for wine brand’s who are currently in market or wanting to enter these markets to grow their brand presence.

PROGRAM & SUMMIT STRUCTURE

Module 1 (online): The State of the Market Update

THE BIGGER PICTURE

10 December 2020

Module 2 (online): Develop your wine brand and gain access to specific Asian markets

MARKET BY MARKET BREAKDOWN

The marketing opportunities in 3-4 growing Asian Markets.

March 2021

Module 3 (online): Develop key marketing skills

3 online roundtables focused on wine marketing hosted by experts

April 2021

  • ROUNDTABLE 1: DIGITAL MARKETING
  • ROUNDTABLE 2: WHERE TO START
  • ROUNDTABLE 3: TECHNOLOGY & ECOMMERCE TRENDS

Module 4 (face-to-face): Asian Australia Wine Marketing Summit

24 June 2021 – Sydney

9-4 pm + Networking Drinks

20+ speakers and experts

Calling for Speakers and Sponsors
WCA have engaged Smile Marketing to manage this program.  Smile Marketing are calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs
Smile Marketing
Email:  alex.gibbs@smilemarketing.com.au

 

Proudly Sponsored by

The MODULE 4 (face to face) Summit program is outlined below.

Stay tuned for announcements of our thought leaders and industry experts who will be joining the conversation.

SUMMIT PROGRAM – 24 JUNE 2021

 

 

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE

Key Wine Trends in Asia

What attracts consumers to the wine category

Emerging trends in market

CREATING EXCEPTIONAL CONNECTIONS WITH CONSUMERS

Digital Marketing – Social media and Influencers

The Culture of Wine in Asian markets: considerations for wine brands

Effective Cross-Cultural Communication – Engaging with Consumers

What Consumers Demand from Australian Wine Communicators.

Case Study – Journey in Asia.

Achieving wine export growth in Asia

Protecting your IP

Panel – Achieving Wine Export Growth

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH CONSUMERS

Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

Wine Tourism Trends and Success Factors Attracting Tourists When the Borders Open Up