WCA Update May 2023

Wine Communicators of Australia Update View this email in your browser

WCA Update May 2023

As it is with the wine community as a whole, the next few months will be very eventful for WCA, in the best possible way of course.

Last night we had a networking drinks event in Sydney run by our NSW Chapter, with SA and VIC soon to have their chance. These events are a great opportunity to catch up with fellow members of our community and I certainly encourage anyone who can to come along – they’re always great evenings. While on the topic, we’re looking for a few new members for our Victorian Chapter, with some of our past wonderful contributors moving interstate or overseas. There’s a link below to get in touch – it’s an excellent chance both to build your own network but also to help shape the way we talk about wine.

As you already know, June sees us hosting the Direct to Consumer Wine Summit in Sydney. It’s a brilliant list of speakers who will imparting a broad range of tips on everything from strategy to the tech stack considerations, so if D2C is important to your business (and it should be), come along. It’s just before the Good Food and Wine Show, so people can get the most out of their trip to Sydney. Click here for more information.

Before that, we have HR Director of the Year – Pernod Ricard’s Christian Campanella – joining us on a must-hear webinar on getting the most out of your teams. When times are a bit challenging, keeping teams motivated and focused is one of our biggest leadership challenges, so I’m very much looking forward to hearing Christian’s thoughts on how we can achieve this. Click here to register.

To round out the events side of things, ticketing for the always-popular Royal Wine Show lunches in Sydney (18^th August) and Adelaide (6^th October) are now available. Click here for more information.

Finally, I’m pleased to share the latest piece from this year’s media cadet, Tijana Laganin. TJ’s created some beautiful pieces on a variety of wine topics this year; her piece on Langhorne Creek’s Grapes for Good is well worth a read. Click here to see the article.

We hope that the ’23 ferments are progressing well. We look forward to seeing you at an upcoming event soon.

Cheers,

Andrew Stark 🍷
WCA Executive Officer

Wine Industry Mentor Program

Fifty-six early career professionals from across the wine sector value chain have been announced this week as the fortunate individuals joining the Wine Industry Mentor Program.

The 6-month program will see participants building their knowledge through genuine connections with experienced industry professionals. The full list of 2023 Mentees and Mentors is available here.

Direct to Consumer Wine Summit

Direct to Consumer Wine Summit is coming to Sydney, 21 June 2023.
At this event, you'll hear from industry leaders, case studies of what works and what doesn't as well as what it takes to be a profitable and sustainable, growth focused direct to consumer wine business. Find out more here.
Book now (before June 2) and save 25% off your registration!

WCA Webinar Program - People Leadership

In this webinar, recently awarded HR Director of the Year, Pernod Ricard’s Christian Campanella will share with us his insights into some of the most important issues facing sector leaders. Christian will cover off topics including transitioning into leadership, keeping teams motivated in a tough environment, and keeping a focus on health and well-being.

WCA Recruitment Drive

We are looking to grow our Victoria State Chapter!

The WCA state chapters are the heart of the organisation. They provide a conduit for WCA to reach the broader wine community, as well as running events, providing thought leadership into WCA strategy, and acting as the face of Wine Communicators in their respective local wine networks.

Why Join?

Expand your own professional network.
Drive the conversations amongst wine professionals.
Help shape the future of wine communications.
Bring the wine community together through thought-provoking local events.

If you’re interested in finding out more, please contact us at wca@winecommunicators.com.au

Bailey's Snippet - Wine Australia

Ian Dury and the Blockheads were one of the most unique bands of the 1970s punk and new wave era. Their eclectic sound was drawn from their many musical influences including funk, jazz, rock and roll, soul, and reggae. And Ian Dury's lyrics were a rare combination of lyrical poetry, word play, sharp observation of British everyday life, and scatological humour. One of their biggest hits was “Reasons to be Cheerful, Part 3”. Reasons to be cheerful can be traced back to Democritus (460 BC to 370 BC), also known as the “Laughing Philosopher”. He wrote a book back in the day called On Cheerfulness that highlighted the importance of “possessing a happy spirit” or “being cheerful”. Democritus was also big on atoms. He once said, no doubt after having a good old belly laugh, “Nothing exists except atoms and space, everything else is opinion.”

The opinions of consumers and the trade (importers, distributors, retailers, on-premise) in the United States are reported in the first round of findings from a four-year research project that respected US-based market researcher Wine Opinions has delivered with funding from Wine Australia. The project is aiming to help identify opportunities for Australian wine in the US, particularly since the significant changes to consumer behaviour since COVID-19

Peter Bailey, Manager Market Insights - Wine Australia

WCA Membership for 2023

Do you subscribe to the WCA e-news but not a WCA member?

If you work in wine or have an interest in it, membership to WCA is a must have and will keep you abreast of all the goings on in the industry as well as providing access to a group of like minded peers to talk all things wine.

Find out more about the membership options and member benefits here.

Member Benefits Feature

WCA's Wine Media Guide aims to provide members with information and insights on key industry wine writers and trade publications. The Guide includes: Dos and Don’ts of Sampling; Dos and Don’ts of a Media Release; Who’s Who; Wine Writers/Bloggers/Influencers/ Freelancers and more!

Exclusive access to Winery & Business Members.

Find out more

THANK YOU TO OUR PARTNERS

GOLD - Accolade Wines, Denomination, Hip Media, Meltwater, Pernod Ricard, Riedel, The University of Adelaide, Treasury Wine Estate, Wine Ark, Wine Australia,
SILVER - AWRI, WSET, Wine Intelligence, Shopify
BRONZE - Winetitles Media, SW Accountants & Advisors
EDUCATION - Ehrenberg Bass Institute, Flinders University, TAFE SA Wine and Spirits School

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