Growing your brand through the cellar door – SA Chapter Event

Oliver's Taranga Cellar Door 246 Seaview Road, McLaren Vale, SA, Australia

  With dozens of cellar doors at everyone’s doorstep, what can we do to convince potential customers to visit yours instead of – or together with – others? And once they have come once, how can you incentive them to come again or tell their family and friends to do the same? Join the 2022 Best Wine Communicator – Cellar Door winning team from Oliver's Taranga; Corrina Wright and Mark

The Australian Ark Sydney Trade Launch (NSW)

Endeavour Brewing Co 39/43 Argyle Street, The Rocks, Sydney, New South Wales, Australia

Join WCA NSW and author Andrew Caillard MW for a very special end-of-year celebration and preview of the highly anticipated release of The Australian Ark. Andrew will introduce The Australian Ark and attendees will be amongst the first to purchase signed copies of this ground-breaking work. Andrew will set the scene for the evening with a presentation outlining key events and characters in the history of Australian wine, which will

The Australian Ark Melbourne Trade Launch (VIC)

Treasury Wine Estates Level 8, 161 Collins Street, Melbourne, Victoria, Australia

Join WCA Victorian Chapter and author Andrew Caillard MW for a special showcase of the newly released The Australian Ark.  Andrew will set the scene for the evening with a presentation outlining key events and characters in the history of Australian wine, which will be followed by a book signing and drinks with your industry colleagues.   The Australian Ark is the first work to chart the complete history of Australian

Webinar: Building a sustainable future through package design

Online (Zoom) , Australia

A global specialty packaging pioneer, CCL is the largest label company in the world, providing innovative solutions to a wide range of markets globally. In the Australian market, CCL services the Wine & Spirits industry with premium pressure sensitive labelling solutions with a strong partnership approach.  Environmental protection has long been a part of their strategic plan, and in Australia CCL have worked hard to not only reduce our own

Yarra Valley Wine Tour (VIC)

Yarra Valley Victoria, Australia

Join the WCA Victorian Chapter for a wine education experience at four amazing locations in the Yarra Valley on Friday 16th February 2024. Learn from experts in the field about how to create a memorable cellar door experience and meet some new wine professionals to grow your network. Regional stops will include Rob Dolan Wines, Hubert Estate, Innocent Bystander and Four Pillars Gin. Stop One. The Pairing Method is a

Webinar: Wine Education – what courses are offered in Australia?

Online (Zoom) , Australia

Have you ever thought about improving your professional skills through wine studies? Or perhaps manage a team that you would like to encourage to go down this path?  Join this webinar to hear from some of Australia’s key education providers in wine marketing, sales and appreciation studies. Learn what courses are currently on offer in your state, what sort of time commitment is required, and what new skills and knowledge

WCA Wine Growth Summit

Adelaide Convention Centre North Terrace, Adelaide, South Australia, Australia

Wine growth strategies for international markets We are excited to announce the upcoming WCA Wine Growth Summit. The summit will deliver insights and knowledge. The Summit is designed to educate and share the collective knowledge of industry leaders' experiences to better inform and educate wine brands so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally. This Summit is a platform

Webinar: A practical guide to DTC Channel Planning

Online (Zoom) , Australia

We are fortunate to have DTC Business Coach and Strategic Consultant, Georgia Rasmussen presenting this month's webinar with a focus on the DTC road map and channel planning. Georgia is an expert in the field and always has practical tips on how best to approach DTC channel planning for your wine business.  In this presentation she will provide a refresher session on her DTC Road Map, and highlight areas that need

Webinar: Understanding the media landscape and media engagement

Online (Zoom) , Australia

The media world is a complex space, with journalists and writers having their own niche audiences and many wine businesses not quite sure how to approach them. Join this webinar as we chat with some of the best in the trade to understand the wine media landscape and how we can better connect, communicate & engage with them. Lead by WCA Exec Chair, Angus Barnes, the panel will explore the

Semillon Showcase: Networking & Wine Exploration

Endeavour Brewing Co 39/43 Argyle Street, The Rocks, Sydney, New South Wales, Australia

Join us for an exclusive evening celebrating NSW's iconic grape, Semillon! Discover the allure of this hero varietal with an engaging discussion led by a renowned wine expert, delving into its unique properties, fun facts, and ageing potential. Savour the experience with a selection of delectable roaming canapés to complement the Semillon tasting journey. Have the opportunity to taste some the best Semillon's produced in Australia including the Brokenwood ILR