Wine conversation2018-12-13T14:06:25+09:30

Conversations, observations & discussion topics from people in wine!

May 2019

The Modernisation Movement: Taking Wine Marketing to The Next Level

1 May 2019|Categories: Blog|

There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests [Read more]

February 2019

January 2019

November 2018

October 2018

Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.

8 October 2018|Categories: Blog|

On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a [Read more]

August 2018

Blending science into the crafts of great winemaking and storytelling

1 August 2018|Categories: Blog|

By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but [Read more]