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April 2021
Wine Communicators of Australia in partnership the Department of Primary Industries and Regions and Great Wine Capitals Adelaide invite local wine businesses to participate in the Cellar Door Experience and Digital Literacy Workshop in Barossa on Tuesday 20 April, 2.30pm – 5.00pm. This workshop encompasses wineries from Barossa, Eden Valley, Clare Valley, Northern Adelaide Hills and Riverland. Guest speakers will include, Hayden Zammit Director - Tourism Accelerator, Marcell Kustos Head Sommelier
Find out moreWine Communicators of Australia in partnership with the Department of Primary Industries and Regions and Great Wine Capitals Adelaide invite local wine businesses to participate in the Cellar Door Experience and Digital Literacy Workshop in the Coonawarra on Wednesday 21 April, 12.30pm – 3.00pm. This workshop encompasses wineries from Coonawarra,Limestone Coast, Padthaway, Wratonbully, Robe, Mount Benson and Mount Gambier. Guest speakers will include, Hayden Zammit Director - Tourism Accelerator, Marcell Kustos Head
Find out moreMay 2021
**DUE TO ILLNESS THIS PRESENTATION HAS BEEN POSTPONED TO TUESDAY 18 MAY** If you registered for the original webinar, you DO NOT need to register again for the new date. All WCA webinars are recorded and shared with registered attendees 24 hours post live presentation. So if you already registered and you are not available to tune in to the live webinar, you can watch the presentation at a later
Find out moreJune 2021
Join us for WCA's upcoming webinar presented by Ben Luker, Country Manager- Australia and New Zealand for Wine Intelligence, the global leader in wine consumer research and insights. In this webinar Ben will identify the major trends Wine Intelligence has witnessed through their consumer research, in both wine and the more broader alcohol category, and explore their ramifications on the industry moving forward. This webinar is free to ALL WCA Members. To register,
Find out moreAugust 2021
While wine marketing is understood to be an essential part of running a winery business, it can often be seen as overwhelming, time consuming and costly. In this webinar, Erica Stacey will take you through the process Parallax use to create successful marketing strategies for their clients. After posing some pertinent questions to help develop your strategic and brand foundation, Erica will share some practical – and low/no cost – marketing
Find out moreIt’s been a while between drinks, so we’d like to invite you to join us for Friday arvo drinks and a discussion with Sally Scarborough from Scarborough Wines Co. Hear from Sally about growing up in the Hunter Valley and being part of a unique family owned wine business. What matters most and how she and the family have met recent challenges, key learnings and even managed some positive
Find out moreSeptember 2021
The wine category has been so far exempted from mandatory nutrition and ingredients labelling, excepting ingredients that may have allergenic effects (i.e. sulphites). However, the growing demand for transparency coupled with the possibility that labelling regulations may change in the near future, recommend us to take a look the reaction consumers have when nutritional information and ingredients appear on wine labels. In this webinar Assoc. Prof. Armando Maria Corsi –
Find out moreOctober 2021
The Wine Communicators of Australia (WCA) Royal Adelaide Wine & Spirits Awards Lunch, run in partnership with the Royal Agricultural and Horticultural Society of SA, will be once again held at the Adelaide Showground on Friday 8 October 2021, 12.30 – 3.30pm. Be at this year’s lunch to be the first to learn who the trophy winners are in this year’s Royal Adelaide Wine Show - as well as
Find out moreIn this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data. The presentation will cover cellar door, wine
Find out moreA new year brings new hope and opportunities. As we prepare to enter 2022 it’s time to plan how your winery will fully embrace digital and social media in your marketing mix. COVID-19 has brought more consumers online, but it’s never been more competitive to sell online and direct to consumers as wineries compete for attention. Looking at some of the latest trends and consumer insights, WCA Wine Communicator of
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