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August 2018
Crowdfunding theory and practice: entrepreneurial opportunities and business benefits for wine and wine tourism The webinar aims to familiarise the participants with the concept, the application and the business benefits of crowdfunding within the wine (tourism) context. Crowdfunding is not only an alternative way to access funds for supporting a business venture. Crowdfunding is also a great way to promote a business, launch a new wine offering and / or
Find out moreSeptember 2018
WCA invites members and friends to come along to a casual and insightful night to hear from a panel of communicators on how to engage with wine trade to build relationships and brand cut through. Hear from those in the retail, brand and marketing space, and catch up over a glass of wine with friends and colleagues of all things wine. Thursday September 6th – 6pm for 6.30pm. $30 for members
Find out moreThe seminar will cover recent research based on 32 in-depth interviews of wine buyers and store managers across a range of different types of alcoholic beverage retailers. The discussion will centre around how different types of retailers: fine wine retailers, independent retail chains and corporate retail chains make the decision to stock a wine; what prompts each to delist wines; and what are the parameters for replacing a wine that
Find out moreIn this webinar, we’ll look at the ways in which the global markets for wine are evolving. We’ll discuss what’s driving change. We’ll do that across all the main wine business operating models. The aim is to present a picture of what’s possible for your company, your region and Australia more broadly. The purpose is to get you thinking, asking questions and joining the discussion about the future of Australian
Find out morePlease join WCA for the premier wine lunch event on the South Australian Wine Calendar, which will be held in the Ridley Centre at the Wayville Showgrounds. Ticket holders will have the opportunity to experience the full breadth of the wines entered into the esteemed Royal Adelaide Wine Show during the VIP tasting. Afterwards, you will be treated to a sumptuous three course meal accompanied by trophy and award-winning wines.
Find out moreOctober 2018
Consumer demand for premium wine in the USA and UK is sophisticated. This is due to diverse tastes, preferences and increasingly intense competition with aggressive product branding, pricing and communication tactics from other international wine suppliers. Australian exporting success is significantly dependent on the support and endorsement of wine importers and retailers. Yet previous research revealed a critical ‘blind spot’ respective to key triggers of import/stocking decisions specific to premium
Find out moreTickets on sale now! Join us at the annual Royal Melbourne Wine Awards Lunch, as we celebrate the show’s star performers, catch up with the judges and winemakers, and enjoy a fun lunch with local industry friends. As is customary, the lunch will feature the Jimmy Watson Memorial Trophy-winning wine, as well as an opportunity to savour other greatest hits singled out by the judges. This thought-provoking selection of wines
Find out moreNovember 2018
2018 Wine Communicators of the Year Awards Ceremony recognising excellence in Wine Communications. These awards have been created to acknowledge outstanding contribution to, and excellence in, wine communication in all its forms. They recognise and promote quality wine content while also rewarding individuals who lead by example and demonstrate respect for the wine industry and its consumers, and uphold the professional standards valued by Wine Communicators of Australia (WCA). The
Find out moreAustralia's wine industry is aware of the growing opportunity of Chinese wine drinkers enjoying an Aussie wine - more and more of our beloved vinos are heading to the China region than ever before. But would Australians drink wine grown, bottled and branded in China? The Wine Communicators of Australia is excited to present a rare opportunity to taste the leading red wines from China, including Ao Yun, at an
Find out moreHow can you harness the performance potential of your team? In this webinar you will learn how you can develop your team to be more agile so that they can continue to have the skills they need to meet your ever changing business strategies. Your business NEEDS agile people that can learn fast and apply their learning immediately to improve their performance. Discover what skills the future workforce needs, how
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