The media world is a complex space, with journalists and writers having their own niche audiences and many wine businesses not quite sure how to approach them. Join this webinar as we chat with some of the best in the trade to understand the wine media landscape and how we can better connect, communicate & engage with them. Lead by WCA Exec Chair, Angus Barnes, the panel will explore the

“Consumption occasions are... fundamentally important in liquor when understanding why our customers choose a category, brand and ultimately a product to purchase and consume” - National retailer, 2023  By understanding occasions and how they influence the consumer & the shopper,  you can create a better shopping environment ensuring you are selling the right products, at the right place, at the right time.  This is because people shop differently, and spend

Wine Australia Market Insights Senior Analysts, Sandy Hathaway and Angelica Crabb, will present a summary of the 2024 national winegrape vintage and Australia’s wine export performance in 2023–2024, together with an analysis of the outlook for 2025. Highlights will include: The impact of the removal of China’s tariffs on exports The change in mix of whites vs reds in the crush, reflecting changing consumer demands Indicators of grape prices for

Many apologies but this Webinar has needed to be postponed until October. All webinars in the WCA Webinar Series are FREE to WCA Members.  Become a member HERE and save over $500 a year.