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June 2016
Taxing times: what's happening with the WET Tuesday 21 June 2016 Presented by Mathew Brittingham and Michael Butler from Finlaysons Lawyers It's an unfortunate reality that tax is very much front of mind for most in the wine industry, and the Federal Government stirred things up in the May Budget with its proposals to make changes to the way the Wine Equalisation Tax (WET) works and who is entitled
Find out moreDecember 2016
Strategist for Dig+Fish, Ken Chan takes you through the foundations of building an effective and sustainable content marketing plan. From defining objectives and establishing processes, to creating content and measuring performance - you'll learn about the core building blocks of effective content marketing.
Find out moreMarch 2017
Is there another organisation that has a better overarching view and data on how to sell wine online, than Wine-Searcher? Next to Google, Wine-Searcher sends more wine enthusiasts to wine web sites. 4,5 million wine enthusiasts currently use the site. Suzanne Kendrick, Wine-Searcher's Head of Marketing is uniquely placed to share what the actions she sees wine producers and wine retailers need to do to take to sell more wine
Find out moreMay 2017
Presenter: Howard Flanagan (Reel Wine Marketing) In this webinar, Howard will also take you through the principles of a basic Facebook Live Broadcasting workflow using a smartphone device. In this case, Howard will be using slides of an iPhone, but don't worry if you use an Android device, as the basic workflow principles are the same. Facebook has a staggering 1.9 billion+ users & 16 million are Australians. Given that
Find out moreJune 2017
Commoditisation occurs when products compete for a share of an established market based on similar product attributes. The global wine market place is a good example with premium product sales propositions often based on heritage, rationality, single block vineyards, vine age etc. As a high cost producer Australian wine businesses must develop unique products and experiences that consumers seek out on attributes other than price.
Find out moreApril 2020
How to Use Live Streaming to Turn Your Website into a Cellar Door Presented by Professor Roberta Crouch from Flinders University, this webinar outlines the easy steps to turning almost any wine brand event, like a cellar door experience, into one that is enjoyable and motivating for your customers. Whilst live streaming has been around for a while, never has the technology had so much to offer as it does
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