Strategist for Dig+Fish, Ken Chan takes you through the foundations of building an effective and sustainable content marketing plan. From defining objectives and establishing processes, to creating content and measuring performance - you'll learn about the core building blocks of effective content marketing.  

Is there another organisation that has a better overarching  view and data on how to sell wine online, than Wine-Searcher?  Next to Google, Wine-Searcher sends more wine enthusiasts to wine web sites. 4,5 million wine enthusiasts currently use the site. Suzanne Kendrick, Wine-Searcher's Head of Marketing is uniquely placed to share what the actions she sees wine producers and wine retailers need to do to take to sell more wine

Presenter: Howard Flanagan (Reel Wine Marketing) In this webinar, Howard will also take you through the principles of a basic Facebook Live Broadcasting workflow using a smartphone device. In this case, Howard will be using slides of an iPhone, but don't worry if you use an Android device, as the basic workflow principles are the same. Facebook has a staggering 1.9 billion+ users & 16 million are Australians. Given that

Commoditisation occurs when products compete for a share of an established market based on similar product attributes. The global wine market place is a good example with premium product sales propositions often based on heritage, rationality, single block vineyards, vine age etc. As a high cost producer Australian wine businesses must develop unique products and experiences that consumers seek out on attributes other than price.