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May 2017
Marketing has been defined by conversion of awareness to sales, either through conventional media with reach and penetration or through web and social channels with clicks and likes. In the always connected world, where forms of new and old media are in rapid transition and customers are 'always on', we are now able to directly measure and immediately respond to customer sentiment as never before.
Find out moreOctober 2017
SOLD OUT - A video of this activity will be taken and will be made available on the WCA website Wine Australia, IRI and Wine Intelligence will tag team to provide a comprehensive insight into the Australian retail wine market on Friday 20 October 2017, at the Australian Wine Research Institute in Adelaide. Wine Australia will provide an introduction and overview of the market, IRI will interpret category trends and
Find out moreJune 2020
Important update: ‘Australian wine – winning the long game’ to be staged as a fully online experience. ASVO is proudly working in collaboration with the Wine Communicators of Australia (WCA) to present an online seminar on June 29- July 1, ‘Australian wine: winning the long game’ tackling the big issues: growing, making and selling wine in the future. Wine businesses today are confronted with the threat of fire, drought, rising
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