Understanding the Chinese consumer
Tuesday 17 May 2016
Presented by Dr Armando Corsi (UniSA) and an industry panel
For the past three years, researchers from the University of South Australia’s Ehrenberg Bass Institute for Marketing Science have been tracking how the Chinese think, feel and act towards our wine.
They have looked at consumer behaviour in a range of cities, and across three distribution channels (on premise, retail and online) with the aim of highlighting the trends that can, and should, inform the decisions wine businesses make in relation to their China strategy.
The research team, led by Dr Armando Corsi, has reported it findings in “waves”, allowing the industry to immediately implement strategies.
In this o-hour interactive session, run in partnership with Wine Australia, Dr Corsi presents findings from the fifth wave then is joined by an industry panel to discuss the implications of the findings and their first-hand reports of what is happening on the ground in China.
The panel comprised
· Matt Davidson, Export Manager Asia Pacific & Emerging Markets, Casella Family Brands
· Andrew Buttery, Executive Director, Gemtree Wines
· Matthew McCulloch, General Manager, Chateau Tanunda