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It used to seem straightforward. But with so many voices and choices these days, who’s really grabbing the attention of your potential customer?

Join us for a panel discussion to delve into the question of influence in the wine scene.

Wine judge & sommelier Leanne Altmann of Supernormal, Patrick Walsh of distributor CellarHand, Dan Murphy’s wine panel chief Peter Nixon and Megan Broberg, creator of wine-based TV show Happy Hour, will talk everything from 100-point scores to wine shows, websites, apps, bloggers, winemakers, cellar doors, somms, events and everything in between, to see what truly triggers the purchasing impulse in today’s wine lover. And let’s not forget Angie Bradbury of Dig+Fish, who will be the moderator.

Wine and finger food provided, vigorous Q&A encouraged.