Dr Armando Corsi focusses on the most salient insights from the China Wine Barometer project, a three-year long project about the attitudes, perceptions, and behaviour of Chinese consumers towards wine.
In particular Dr. Corsi’s discussion focuses on:
How Australia and its main competitors are perceived by Chinese consumers;
Where Chinese consumers purchase their wines – i.e. Fish where the fish are;
What drives the wine choice of Chinese consumers in the retail and on-premise sector.
Three industry experts join Dr. Corsi and share their views with the audience.
Tang Yi, China Brand Ambassador, Brown Brothers Wines
Dr. Justin Cohen – Senior Research Associate – Ehrenberg-Bass Institute for Marketing Science
Kate Walker – Joint Managing Director, The Clean Food Company
Held in conjunction with Wine Australia, this session was free to all.
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