Alex is a dynamic and committed wine marketing leader with over 20 years experience developing and leading high performing sales and marketing teams across a range of industries – tourism, liquor, wine, beer, government, banking, membership associations, professional services, education, IT, hospitality.
Alex is the CEO and Founder of Smile Marketing, a growth marketing services business which provides end-to-end project management, marketing strategy development, digital marketing, social media, design, event management and customer experience programs.
Alex’s work is focused on consumer and service-based brands in wine, beer, agribusiness, technology and financial services. He also works in the trade and investment space in major export markets including China, US, UK and other emerging markets.
His experience includes being a member of senior executive teams, boards, industry groups and advisory boards.
Alex has been on the WCA National Board of Directors for five years, including a senior executive role as their Treasurer.
He has obtained several business and marketing qualifications at the Australian Graduate School of Management, UNSW, ACU National, Australian Direct Marketing Association and APM.