Important update: ‘Australian wine – winning the long game’ to be staged as a fully online experience.

  • The Australian Society of Viticulture and Oenology (ASVO) and Wine Communicators Australia (WCA) have considered the current challenges presented by COVID-19 and are pleased to present the upcoming seminar, ‘Australian wine – winning the long game’ as a fully online experience
  • The event  will be fully accessible across Australia and internationally. The ASVO and WCA are well-practiced in staging virtual events. We’re also committed to continue delivering a world-class event which will keep our focus on the long game.
  • In recognition of the constraints on all of us at this time, ticket prices will be offered at significantly discounted prices.
  • The seminar will take place as planned at the end of June 2020.
  • The program is currently being rearranged to suit the new format and full details of the speakers and topics will be available soon.

Seminar: Australian Wine – Winning the long game, 29 June -1 July

ASVO is proudly working in collaboration with the Wine Communicators of Australia (WCA) to present an online seminar on June 29- July 1, ‘Australian wine:  winning the long game’ tackling the big issues: growing, making and selling wine in the future.

Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things).  Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.

The seminar will provide technical information and real case studies, to build capability and efficiency in the Australian wine industry. Drawing on the expertise from within the wine industry and the experiences of others, attendees will gain a greater understanding of our impacts globally, strategies to improve the environment through winegrowing and making practices, and how best to communicate these messages to customers and consumers.

You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.

Headlining the event is Sophie Taylor-Price, sustainability consultant, Landcare Australia Ambassador and the granddaughter of the late former Prime Minister, Bob Hawke presenting the cases for urgent climate action and also for optimism. Presenters from the Australian wine industry include 2018 ASVO Viticulturist of the Year Colin Bell, Nuffield Scholar Marty Gransden and 2019 graduate of the Australian wine industry’s Future Leaders program, Hayley Purbrick from Tahbilk Winery.

Why Register

This is your opportunity to gain updates, insights and knowledge from leading industry experts in the building a viable and exciting future.  How to leave the earth in a better position than you found it and how to communicate your messaging,  By attending this event you will:

  • Gain insights into the latest trends around the world.
  • Gain a greater understanding on consumer desire for greater focus on health and wellbeing.
  • Gain a greater understanding of the impact we have on the world footprint and our responsibilities for future generations.
  • Build your network in the wine sector across various aspects.
  • Be informed about current marketing strategies and techniques that are gaining traction.

Who Should Attend

This program is design for everybody who works in the wine sector from growers, winemakers, wine marketers and wine journalists, a


The program offers 9 sessions over 3 days, each session will be live-video format with a Q&A session at the end. When you register you will get access to all of the live sessions, you can ask questions to help you apply the information to your situation. Each session will be recorded & made available to participants.



ASVO & WCA Members $100.00
Non Member $150.00
Student $75.00