Australian Wine – Winning the long game

Important update: ‘Australian wine – winning the long game’ to be staged as a fully online experience.

The Australian Society of Viticulture and Oenology (ASVO) and Wine Communicators Australia (WCA) are pleased to present the upcoming seminar, ‘Australian wine – winning the long game’ across Australia and internationally. ASVO president Brooke Howell said, “The combined experience of the ASVO and WCA in staging virtual events positions us strongly to continue to deliver a world-class event in these challenging times. Moving to a 100% online program ensures that the event will be accessible to everyone in the wine community.”

The seminar will take place as planned at the end of June 2020. The program is currently being rearranged to suit the new format and full details of the speakers and topics will be available soon.

Seminar: Australian Wine – Winning the long game, 29 June – 1 July 2020

ASVO is proudly working in collaboration with the Wine Communicators of Australia (WCA) to present a two-day seminar on June 29-30, ‘Australian wine:  winning the long game’ tackling the big issues: growing, making and selling wine in the future.

Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things).  Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.

The seminar will provide technical information and real case studies, to build capability and efficiency in the Australian wine industry. Drawing on the expertise from within the wine industry and the experiences of others, attendees will gain a greater understanding of our impacts globally, strategies to improve the environment through winegrowing and making practices, and how best to communicate these messages to customers and consumers.

You will hear from global and local experts and practitioners the risks, opportunities, vision and a plan for the future.

Headlining the event is Sophie Taylor-Price, sustainability consultant, Landcare Australia Ambassador and the granddaughter of the late former Prime Minister, Bob Hawke presenting the cases for urgent climate action and also for optimism. Presenters from the Australian wine industry include 2018 ASVO Viticulturist of the Year Colin Bell, Nuffield Scholar Marty Gransden and 2019 graduate of the Australian wine industry’s Future Leaders program, Hayley Purbrick from Tahbilk Winery.

Why Register

This is your opportunity to gain updates, insights and knowledge from leading industry experts in the building a viable and exciting future.  How to leave the earth in a better position than you found it and how to communicate your messaging,  By attending this event you will:

  • Gain insights into the latest trends around the world.
  • Gain a greater understanding on consumer desire for greater focus on health and wellbeing.
  • Gain a greater understanding of the impact we on the world footprint and our responsibilities for future generations.
  • Build your network in the wine sector across functions.
  • Be informed about current marketing strategies and techniques that are gaining traction.

Who Should Attend

This program is design for everybody who works in the wine sector from growers, winemakers, wine marketers and wine journalists, anyone interested in winning the long game.

Program

This program will continue to be updated as speakers confirm.

We will release a final program closer to the date.

Key Note Speaker – Sophie Taylor-Price

Vineyard & Winery Practices

  • Alternative varieties Greek & Portuguese case study – Marty Gransden, Cumulus wines
  • Practical Design For Efficient Vineyards– Rob Sutherland, DeBortoli
  • Biosecurity considerations and vineyard establishment – Anna Hooper, Australian Grape and Wine
  • Impacts of drought and restrictions on grapes and cross sector – Ashley Keegan, Fabal
  • Winter drought project extension – Paul Petrie, SARDI
  • Does investing in sustainability really pay off? – Hayley Purbrick, Tahbilk Wines

Marketing and Consumer Behaviour

  • International customer / consumer demands – Stuart Barclay, Wine Australia
  • Organic Wines: Drivers & UVP – is it sustainable? – TBA
  • Using sustainability as a regional initiative – Jennifer Lynch, McLaren Vale Grape Wine & Tourism Association

Registration

ASVO & WCA Members $100.00
Non Member $150.00
Student $50.00

 

  

UNABLE TO TRAVEL? JOIN THE SEMINAR FROM ONE OF OUR REGIONAL LOCATION

If you live in a regional location there is no need to travel to Adelaide, you can join us at one of the below locations. You will be able to see all the presenters on a large screen from these locations and have the opportunity to ask questions of our speakers during question time (don’t you love technology).  Full catering will be provided at each location.  Just think you can be part of this great program without the travel expenses.  More details on exact locations will be made available closer to the date of the program.

NSW – Orange

WA – Margaret River

VIC – Healesville

TAS – Launceston

QLD – Stanthorpe

 

2-DAY PROGRAM

This program will continue to be updated as speakers confirm.

We will release a final program closer to the date.

 

KEYNOTE SPEAKER – Sophie Taylor-Price


VINEYARD PRACTICES

Alternative Varieties Greek & Portuguese Case Study – Marty Gransden, Cumulus Wines

Practical Design for Efficient Vineyards – Rob Sutherland, De Bortoli

Biosecurity considerations and vineyard establishment – Anna Hooper, Australian Grape and Wine

Phylloxera detection with LAMP technology – Paul Cunningham, Agriculture Victoria

Vineyard posts – Rob Sutherland

Impacts of drought and restrictions on grapes and cross sector – Ashley Keegan, Fabal

Winter drought project extension – Paul Petrie, SARDI

Does investing in sustainability really pay off? – Hayley Purbrick, Tahbilk Wines

 

MARKETING AND CONSUMER BEHAVIOUR

International Customer / Consumer Demands – Stuart Barclay, Wine Australia

SOLA Report – Rodney Sammut

Organic Wines: Drivers & UVP – is it sustainable? – Speaker TBA

Using sustainability as a regional initiative – Jennifer Lynch, McLaren Vale Grape, Wine & Tourism Association