China – Australia Wine Marketing Summit

The Australian Wine Sector is experiencing an unprecedented fire season and many wine and tourism businesses and communities are suffering as a result.  Australian wineries are further compressed with the coronavirus, which is impacting on our largest market – China.  The challenges faced by the wine sector is still being defined by market experts. 

In light of all this turmoil, Wine Communicators of Australia’s China Australia Wine Marketing Summit is bringing together an impressive line-up of China market experts, who will address these issues, provide insights and learnings about this important market.   There is no better time in the wine sector to pull together, support each other and show the world that Australia remains focussed on the China market. 

Off the back of the success of the 2019 Summit, the 2020 China Australia Wine Marketing Summit is designed to help both new and well-established wine exporters carve out their marketing plans for growth in this exciting Chinese consumer market.

Why Attend
This is your opportunity to gain the updates, insights and knowledge from leading industry experts in the China wine marketing space. By attending this event you will:

• Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future marketing communications approach to this ever increasing market.
• Build your network in the China marketing space.
• Be informed about current marketing strategies and techniques that are gaining traction.
• Demystify current perceptions of promoting Australian wine brands in China.
• Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend
For wine marketers, wineries and wine journalists who are either interested in China or are currently in this market and want to grow their brand’s presence.

Event date: Wednesday 18 November 2020

**EARLY BIRD TICKETS ARE NOW ON SALE – CLICK HERE

Calling for Speakers and Sponsors
WCA have engaged Smile Marketing to manage this China Marketing Summit.  Smile Marketing are calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs
Smile Marketing
Email:  alex.gibbs@smilemarketing.com.au

 

 

2020 PROGRAM HAS BEEN ANNOUNCED – see below! 

Thought leaders and industry experts joining the Summit in 2020 include:

  • Angus Barnes, Executive Officer, NSW Wine Industry Association
  • Jing Cao Managing Director, CLCA – Brand Communications Expert
  • Dr Justin Cohen Senior Research Fellow, School of Marketing, University of SA
  • Kirstin Hannan Senior Market Analyst, Wine Australia
  • Angus Hughson Ph.D. Winepilot
  • Andy Jiang, Managing Director, Andy Wilson – China Tourism Expert
  • Leonie McKeon, China Expert
  • Edea Lu, International Operations Manager, Asia International, Tourism Australia
  • Chris Morley Senior Advisor – Premium Food, Austrade
  • Nicole Samodol Managing Director and Winemaker, Rowlee Wines, Orange
  • Lynda Schenk Executive Officer, Wine Communicators of Australia

Stay tuned for further announcements on speakers and the program.

2020 PROGRAM

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE 

Key Wine Trends in China

What attracts Chinese consumers to the wine category

Emerging trends in the Chinese market

CREATING EXCEPTIONAL CONNECTIONS WITH CHINESE CONSUMERS

Digital Marketing – WeChat, Social and Influencers

The Culture of Wine in China: considerations for wine brands

Effective Cross-Cultural Communication – Engaging with Chinese Consumers

What Chinese Consumers Demand from Australian Wine Communicators. 

Case Study – Journey in China

Achieving wine export growth in China

Protecting your IP in China

Panel – Achieving Wine Export Growth in China

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH THE CHINESE CONSUMER

China Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

Wine Tourism Trends and Success Factors Attracting Chinese Tourists