2018 Best Wine Public Relations Campaign (individual or team) Award
This award is in recognition of an individual public relations professional or public relations team who has achieved extraordinary success from innovative and effective public relations (communications) practices or a campaign.
It acknowledges the clever use of professional public relations (communications) principles and innovation to achieve a desired and measurable objective and outcome for an Australian wine brand or a wine brand distributed in Australia.
- Open to individuals or teams living and working in Australia who work in or in conjunction with the wine industry and who have undertaken/developed a public relations strategy and activity for an Australian wine brand or a wine brand distributed in Australia.
- Teams can submit an entry in conjunction with an agency or a third party suppliers.
- The award category includes but is not limited to: brand revitalisation, consumer acquisition, retention and brand loyalty, new brand development, positioning and promotion, innovation or extension, experiential, integrated public relations communications, direct and ecommerce, digital marketing and category growth campaigns.
- Entries must have been published in the English language between 31 August 2017 and 31 August 2018.
- Details of the campaign, its structure and the clarity of its intended successes.
- Relevance of the campaign content to the audience and the industry.
- Creativity and originality of content – ability to engage and entertain the audience.
- Execution of the campaign in the marketplace.
- Ability to measure the campaign and its actual achievements.
The winner will receive one year’s membership to WCA (valued at $170), promotion via the WCA website and its membership base, a specially designed framed award certificate, and an exclusive WCA 2018 award-winner print and web graphics to use in personal marketing and communications.